This is a conversation for somebody who is thinking about doing video, they want to get into video,they want to get some help, we're going to help them, we're going to go on that journey, in the first 6 months so you're, we're going to talk to this person about you're 6 months down the track, what have you learned?Lee - Okay, umm don't be paralyzed by getting it perfect, just do it. You're just going to have to do it and at the start as you say no one is watching so much anyway if you're building a channel from scratch but I think that, just as humans and watching kind of reality TV we like to see people's fears and and people mess up, you now it makes us feel a bit better and maybe by you actually doing that we think that everybody's going to think we're stupid for doing it,were as the guy watching it thinks, maybe I can do that so they're looking to you for inspiration and they're probably think that, wow they're so brave underneath all that, and you think that they think you're a fool.
Kobi - I know they think I'm a fool, I am a fool, yep. Lee - They, but you just have to do it and you get better in front of the camera that takes a little while and umm, it's just that you need to start. Kobi - Yep, absolutely and I think that my top tips are, and you know you've echoed it but I say this to a lot of people perfect practice makes perfect, in the beginning no ones watching, and your harshest critics are watching you in the beginning which is your friends and family and they're going to be like all in and they're going to give you feedback so when your friends and family stop commenting on your videos is when you're actually starting to get the attention of the right audience so you've got to do it enough that your friends and family stop watching and that's when you're actually talking to the audience that's you know going to hand over cash for your services like at the end of the day what we're talking about is sales and marketing we're not talking,
I mean any content it's got to be monetized in some way otherwise it's a hobby right because it's your home movies for your family or whatever so I think whether you're making a blockbuster movie or whether you're just making audio visual video content for your business, like that's who we're talking to that no one's watching, your harshest critics watch in the beginning which is your friends and family when they go quiet that's when your audience is starting to watch, that might be 6 or 12 months down the track and then the last thing I'll say there's lots more to say but the last thing I'll say is it takes 2 years it takes 2 years, there's no shortcuts like your starting to get some traction now, we're getting probably close to 12 months worth of video, we're now at about 3 years with a machine that's absolutely running, perfect practice makes perfect, your improving stuff all the time, there's fundamental things that we're making changes to like the studio this morning got a reset because we went yeah this works I feel more comfortable this is a bit more aligned with who we are it's real stuff it's not fake stuff, it's real stuff this is a real thing now in the beginning it was the concept of acting as if and we were being fools and we weren't thinking about it now it's a thing this is just us running this business and having these conversations and branching out into other areas so it takes time and it's like anything it's like a new skill a new experience it's like little baby's learning to walk it's like going to school and learning stuff, it's like learning a language, it is it's like learning a new language.
Lee - And you, I think for people they need to keep in mind is that it's a moving target, so you're changing, the whole kinda world is changing obviously, the tech is changing, the backgrounds changing the lights are are gonna change all the stuff that you pick up over the thing is going to change, your business is going to change it's a moving target.So you just have to start and move. Kobi - You do and then none of us are going to be the best in the world and so I think it's about constantly improving and constantly looking at what's the small thing I can improve what can I improve, what can I improve and then executing on those thing, and prioritizing executing, sometimes I get a little bit frustrated with what we're doing, and Jack knows this, it's like lets just do the content, I don't want to worry too much about the lights and the cameras and how it looks, and Jack is trying to give it a 5 star outcome minimize the post production because we're putting a bit more effort into the set up and I get that, but for me that becomes a struggle because I'm like my time is really precious I'm trying to do as much as I possibly can and stopping for 5 minutes for the subtle adjustments, so then that makes me anxious and I'm trying to produce the content so I think that you've really got to ask the question, and I did this to Jack at one point in time, I got you to actually sit in the seat and I sat on the other side of the camera and he went aw actually I've got more of an appreciation for it now.
That was a pivot point for us in how we produce our content and I think that that was apart of Jack's learning about how to actually make presenters feel more comfortable and so if you're going to get somebody to help you put it together, than I think starting with somebody who has got some experience to get you started, if you are struggling to start then it's like a personal trainer get a personal trainer like us we can help that's what this is all about we're telling you we can help you and so we've now got 3 years of experience between us in this room in this machine if you like and we've learned a lot and we can help you not step in dog shit, maybe crop that out we can help you not make some simple mistakes and get you going and give you some confidence so we can do a bunch of shortcuts, we can say this tech, this environment this sort of stuff, to give you the confidence that there's a few mistakes that you won't make in production.
However, you can do it for free because most of us have the latest iPhone,or the latest samsung or the latest device and something that's just one of these things, something like this with a little phone on it is enough, on your desk, iPhone and the tip with that, the biggest mistake I see people make is they`re looking at the picture in the camera not looking at the lenses of the camera on the phone so if you're gonna shoot content yourself with your phone, for Link edin or Instagram or something like that look at the lens of the camera, like I'm looking at the lens of the camera right now and I'm looking at you and I'm making eye contact, but I see lots of people make that 1 really simple mistake they're making eye contact with themselves.
Lee - When you think about quality and we are offering our services to create content for people, quality on social media now is the one, is the thing getting the exposure so we're talking about sound and light and expensive cameras and all that stuff, stuff that we can just scoot around the development phase and move into the quality phase and to promote things for the business and that, the quality thing is what I see and what I'm looking for when I'm pushing my own stuff, how can I improve the background how can I improve the lighting, we can talk about spec of cameras different stuff like that, Jack can talk about how good the cameras are and all those types of things so you've gt quality and you also got end target stuff so now instead of just making one little thing on your phone and dumping it every where we can be specific and targeted as to where I want to make a iece of content for LinkedIn or for YouTube or for where ever and then go after that platform with content and then framing everything around how you film it for specific content Kobi - yeah I think that's really important to be shooting, creating the content for a specific platform and in thinking about that platform and most importantly when I'm talking to you down this lens I'm actually thinking about you so I'm thinking about where you are, where you're sitting, which platform you're consuming this content on, so that's unimportant aspect, we will drop this video on YouTube but I definitely agree the quality, it's like a race car it takes a race car driver, like I can't drive a race car, I can have a crack, but I can't drive a race car fast I'm gonna grind the gears and all that kind of stuff for a formula one car, so I think that's important to consider and obviously that comes at a cost so for those of you that haven't got the funds to spend then it's going to take sometime to practice and maybe get a little bit of help and a little bit of coaching along the way and that's where we can help you and there's a bit of time available tp give some people free advice and give some support and some assistance so make sure you comment or reach out to us and we can give you some tips and tricks so that's the flip side I guess is getting someone to support you on your journey with coaching and that sort of stuff I think that the only other point that I would make is around the audience, your audience, your prospects where are they hanging out.
Lee - So you've got the content, the platform and then the audience. Kobi - That's right and I think that the one thing that's stuck in my mind for the last 3 years is trying to get more ad more refined at specific points in time to specifically talk to the audience so who is the person that you want to talk to and if you can name one person that has the attributes one person that you know their first name and their last name and you know where they are, where they live, where they work, all that sort of stuff maybe not where they live but where they work and their job title, not a generic, it needs to be a person in your network and actually create that piece of content for that one person and then create another piece of content for another one person, name them, if you need to write their name behind the camera so that you are specifically talking to that one person, I'm talking to someone right now that I'm thinking of and they're thinking about starting to create some content, I want you to think about your audience, I want you to think about who they are, the message that you want to land with them and you might actually might have 2 or 3 different stakeholders or groups of people that you would like to talk to with your content it's very important to not try and cover all of those four groups of stakeholders or five groups of stakeholders with one video.
No comments:
Post a Comment